The 64th GRAMMY Awards will be held in Las Vegas on April 3, 2022. Hosted by Trevor Noah, the event will return to a full in-person experience after a year of limited attendance.
Ahead of the ceremony, we asked the question - will the nominees in the “Big Four” categories who received the most media coverage also walk away as winners?
Using the power of the Notified PR platform and its media monitoring and media analysis, we compiled the data to take a look. Keep reading to see our 2022 GRAMMYs predictions!
Album of the Year
For the GRAMMYs most prestigious award, Donda by Kanye West overwhelmingly had the most amount of media coverage since it was released. In fact, the number of media articles mentioning the album nearly doubled that of Evermore by Taylor Swift, which came in second.
Even more proof of Donda’s dominance when it came to media attention - it also had the most overall coverage since the nominations were announced. Coverage included collateral references to Kanye’s 22 past Grammys which helped to boost mentions in articles with a good spread of topics, including a Netflix documentary about the rapper and an animated video for his “Hurricane” single.
Donda was also the most-discussed album within its first six months of release.
Will all of this translate to Album of the Year? We’ll see!
Prediction: Kanye West - Donda
Record of the Year
Record of the Year is awarded to a single or one track from an album. For this category, “Montero (Call Me By Your Name)” by Lil Nas X is the favorite based on media articles, with the track generating nearly 10,000 more articles than “Drivers License” by Olivia Rodrigo since its release.
However, one thing to note - since the nomination announcement, “Happier Than Ever” by Billie Eilish has been featured in the most articles and the most GRAMMY articles with commentators speculating about a third consecutive win for Billie Eilish.
Based on total media articles, Lil Nas X is the favorite - but don’t count out Billie!
Prediction: Lil Nas X - “Montero (Call Me By Your Name)”
Song of the Year
Although it seems similar to Record of the Year, Song of the Year specifically recognizes the songwriters who compose the song.
This year, the team behind “Montero (Call Me By Your Name)” by Lil Nas X is the predicted winner based on media coverage, with “Drivers License” again in second place here.
However, Billie Eilish is lurking. “Happier Than Ever” narrowly outshone “Drivers License” in terms of award and overall reporting since the nomination announcement.
Prediction: Lil Nas X - “Montero (Call Me By Your Name)”
Best New Artist
Good for you, Olivia Rodrigo.
Based on overall media coverage, the Sour singer-songwriter is the clear favorite to take home Best New Artist, and it isn’t even close - Rodrigo has more than twice the amount of coverage than second-placed Saweetie.
If anyone other than Olivia takes home Best New Artist, this would most likely be considered the biggest upset in the “Big Four” categories.
We’re pretty confident she’ll take home the GRAMMY here.
Prediction: Olivia Rodrigo
Learn More About the Notified PR Platform
We’re looking forward to watching the 64th GRAMMY Awards to see if these predictions come true! And when it comes to the Notified PR platform, we’re just scratching the surface here.
The Notified PR platform also provides tools for measuring social media engagement, a media contacts database, press release distribution, newsroom publishing, and PR measurement. You get all these user-friendly tools in one place, without disconnected systems and logins.
Want to learn more? Schedule a demo today, we’d be happy to give you a tour.